The 2023 Toyota Prius Prime Is a Great EV Compromise


This is the 2023 Toyota Prius Prime, the forgotten high-end sports sedan. Today I'm examining this Prius Prime, and I'll reveal you all the many peculiarities and functions. I'm likewise going to get behind the wheel of the Prius Prime and reveal you what it's like to .


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00:00 CARS & BIDS!!!
00:16 THIS …
00:45 Summary
01:45 Variety and Power
03:20 Styling
04:04 Rates
04:44 Prius Prime Specific Information
06:11 Prius Easter Eggs
08:05 More Interior Quirks & Features
09:16 Gauge Cluster Screen
10:52 A lot more Quirks & Characteristics
12:39 Infotainment
13:27 Motorist Assist Tech
15:10 Rear Seating
16:50 Cargo Location
18:23 Driving Experience
22:36 Last Ideas
23:06 DougScore

#dougdemuro #cars #toyota #prius

The 2023 Toyota Prius Prime Is a Great EV Compromise

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About the Author: RareCars


  1. I’d buy this over any EV on the market.

    Now, I just hope that Toyota plans to give it an All-Wheel-Drive option.

    1. @Tunahan PHEVs just make the most sense, even on long road trips.

      Convenience and low fuel economy of a petrol-powered car, mixed with the eco-friendliness and range of a battery-electric car.

    1. I have mk6 and its funny how Doug is saying high 6 can be done with Vans 😀 today almost every car is faster

  2. I own the 2019 model of the Prime. It has about 25 all-electric miles of range and that handles 90% of my daily driving so my lifetime average is 83mpg combined. If I decide to drive cross-country, it just becomes a normal Prius. I have no idea idea why these PHEVs are unpopular.

    1. I’d say the RAV4 Prime is very popular, people want the additional cargo capacity and AWD, Toyota could probably sell half a million a year if they could make them, and if they were sold at MSRP….

    2. Base cost means electrics and hybrids are a second car for wealthier people 80+% of the time. They’re very popular with Uber drivers though.

    3. Because other countries might have good charging infrastructure? Take a look at Netherlands and Norway. I never felt like needing gasoline, and i can drive far.

  3. Among all the cars Toyota launched in 2023, this is the first car I’ll love to buy… It looks sleek, simple and fun… The design is surprisingly more than the worth

    1. I don’t why anyone would want to buy a new car in 2023, unless if they’re some multi millionaire business owner than wants it as a business tax write-off.

    1. Several ppl do that. Even with the old “dog slow” ones. They still can get close to 50mpg and the muscle car is reserved for weekend drives. Also keeps the mileage low

  4. What people don’t realize is how much of a marvel of engineering this car truly is. It’s amongst the lowest drag coefficients of ANY vehicle, highest efficiency in Hybrid Mode of ANY vehicle while lugging around a roughly 13.2kW battery, AND highest efficiency when in EV mode of ANY vehicle while lugging around a 2.0L 4-cylinder. All while managing to get an impressive 0-60 of under 6.5 seconds? Ridiculous.

    1. Very true. The Toyota engineers should be proud of themselves.
      I respect the EV hustle that we’re experiencing, but I just can’t justify one right now when I don’t have a reliable way to charge one.

    2. It might be a marvel of engineering but it’s also a technological dead end that will kill owners with servicing & repair fees from all that complexity and things liable to fail.

    3. ​@Marcos Acostathat’s like saying “it’s fast, for a turtle” or “he’s tall for a 2nd grader”. Still, not impressive.

  5. You know the car market is in an interesting place when the new prius is better looking than the entire bmw line up. Toyota is making some great products right now.

  6. For the many who drive to work, in countries with too cheap fuel and/or bad public transport, this car is a great thing. As long as you can charge at home every day and ideally also at work. Then you only need fuel for longer drives and that’s not going to be many drives a year. Depending on the price you pay for electricity, could be cheaper than gas (especially if free from work) and of course more silent which is more luxury.

  7. I think this is the best option available right now over any EV. Good looks, decent performance, and will be more reliable and cheaper long term

    1. Only if you really need a gas option and extended range. From an ownership point, using two techs at the same time will only bring extra maintenance cost.

  8. this car is definitely more appealing to me than an EV. 45 miles is plenty of electric range for my family’s use and when we do go on long trips, it gets double the MPG of our current beater. also cheaper than most EVs unless you go used and is just a Car which is MUCH more appealing than everything being placed in a screen because “the future”.

    1. You have to charge it every single day to get those 45 miles. That in itself is a pain in the butt. I doubt the MPG is anywhere near as impressive if you don’t do that.

    2. @drxym i can plug this in to a wall every night and get 45 miles a day and the quoted mpg or I can get an EV and plug that into a wall and get… 45 miles a day. I can’t use the EV for 5 days and then plug it in for 5 days without using it and my landlord certainly isn’t going to install a charger out of the goodness of their heart. i’d wager a prius is exactly the right car for most people

    3. ​​@drxymplugging in a cord in your garage after you park is 1000x more convenient than having to go out of your way to get gas.

  9. I’ve started seeing Priuses around my neighborhood and let me tell you…seeing a modern Prius in person just reveals how crazy awesome it looks! Images and videos don’t do it justice! (Nothing against this video, this vid is awesome!) but seeing a modern Prius really feels you’re stepping into the Back to the Future part 2 version of 2015! And I mean that as a compliment!

    1. It really is just a good looking car, and I hope that in the future, other manufacturers start making their non-traditional cars look like just good-looking cars instead of always making their EVs or hybrids have some bizarre quirky styling to denote that it’s not a traditional ICE vehicle.

      To be fair, I don’t mind quirky, but often it’s used as a replacement for “good”.

    2. I honestly thought the opposite, after seeing it on video and thinking it looked pretty awesome, I saw my first in purpose a few months ago, in Imperial Beach, and I was like… “fair” It looks fine. Unlike the previous Prius.

  10. You CAN drive Toyota hybrids in full EV mode, but only for short distances, usually under 2 kilometers, it is designed for parking lots and slow speeds.
    However, plug-in hybrid is basically an EV with range extender gas engine.

    1. But after you limp a hybrid in EV mode for 2 km the engine will need to kick on and work extra hard to get the battery back to a nominal state.

  11. Hybrid and Plug in Hybrid makes perfect sense for vast amounts of the population. Many urban apartment dwellers don’t have an option to easily charge an EV at home. Folks who live in rural areas have long commutes and public charging stations are far and few. Also if you live in an area with high electricity costs a full EV does not offer any cost savings over a Hybrid. Here in Hawaii Electricity costs about 40cents per KWH. The only way a full EV is more cost effective is if you live in a single family home with a wicked PV setup to cut costs.

    The Hybrid/Plugin can be more cost effective in the long run as well as out of warranty battery replacement in a Prius is generally $3k-$6k compared to $8k-$20K+ for a full EV. Toyota also offers the best battery warranty at 10 years 150k miles.

    1. If someone doesn’t have the means to charge they shouldn’t be getting a plugin-hybrid. A hybrid would be a better option, but really everyone should put electric first on their list and only fall back on something else if it cannot work. As for Hawaii, I would have thought the high cost of electricity would be a strong motivator for people to invest in a solar setup just to avoid high electricity costs running AC and whatever else.

    2. @drxym cars, especially Toyotas, are generally designed and engineered to be used for many years/miles. So, a plugin hybrid may be a good option for the person who doesn’t currently have a way to reliably/regularly charge their vehicle because they live in an apartment in an urban area or in a rural area with not-so-good charging infrastructure, but plan to move in the coming years. A PHEV would then be a good way to future proof yourself since BEVs are obviously where things are headed.

    3. @Gerald Allen exactly the PHEV can be a good choice even for those who don’t have a place to practically charge. I live in a 2 story apartment and have a covered stall in front of my ground level unit. The association won’t let me install a 240volt charger. I can however run an extension cord and charge via 120 volt household outlet. Charging a PHEV like a Prius is actually at least practical on a 120v because you can fully charge in 8-11 hours compared to a full EV which would take 2-4+ days!! Plus with a PHEV depending on vehicle and charging station output it is practical to get a full charge from a public charging station in 2-4 hours. PHEV is easier to live with than Full EV for most folks who don’t have ability to charge at 240volts at home with cheap electricity.

    4. @Joshua Miyasato I didn’t know that. In general, I think it’s simply a privileged perspective to think EVs are suitable for everyone because they simply aren’t yet. That said, the new Prius seems to be a great car, although lack of AWD in the Prime may be a dealbreaker, that would have me second guessing a decision to purchase a Model 3, (the Pruis’ only competitor imo), if I were in the market for one.

  12. You could use the turn signal stalk/button as a less annoying way of stopping the lane change, just think of it as an assistant like when cruise controls are on the steering wheel I use the accel/decel functions instead of moving my feet so I can relax a little more on trips, but still keep alert obviously in case need the brakes or accelerator, I always felt if I was paying proper attention to the road I could also actually brake faster and respond more effectively since I was more comfy and could focus more on the road and everything around, does that make sense? Use turn signal to begin change and a few moments later when it’s where you want, flip it back off and relax, but maybe you wanted a 2 or 3 lane change anyways…. 👍 great video… have a safe day!! 🌎❤️🎶🕺

  13. I’ve owned my Prius for 6 years. During that time, I’ve realized it’s one of the best cars I’ve owned for several reasons. Reliability, price, comfort, and fuel efficiency. I paid $24k, get > 57mpg and there’s no problems ever. Just get in, push to start, and go. There’s no beating it. Yes, it’s slow comparitively, but for everyday commuting it really doesn’t matter. Nobody is drag racing but if you are, you’re asking for a ticket. 95% of the time most people are driving with traffic anyways. I don’t care what others think about my Prius and don’t care to turn heads. I care about affordability, reliability, comfort, and efficiency.

    1. @langra man actually love driving and I’m a car guy. Have owned many cars including American muscle and imports. and nothing beats a reliable, affordable, comfortable car that sips gas.

    2. @langra man Quite the opposite. You sound ignorant. The way to build wealth is to live under your means and one of your biggest purchases in your life is cars. Cars are depreciating assets. Very poor financial decisions. Look at vehicles as tools and you’ll start gaining wealth in no time!

    3. Those days are long gone with the way they add mark ups to reliable and good car like this. Youre lucky if you get it out of the door for 50k

    4. @Idiots In Cars not really.. if you want to save money you buy a 10 years old car its cheaper to run than a new Prius lol plus you don’t have to replace the hybrid batteries. makes me wonder what cheap clothes and shoes you wear also. where do you buy your clothes from? target? you must have a meagre existence

  14. I’ve driven a few of these and I must say, it really is a completely new car. A wonderful departure from the old model. Nice and brisk too. Finally a Prius that I wouldn’t mind owning.

  15. The AWD vs Plug-in dilemma is a hard one in Northern climates. The AWD system takes up the space that the larger battery needs for the Prime. Hopefully we get a solution in coming years as battery density increases.

  16. Took delivery of a supersonic Red Prime on Saturday to allow my daily driver ’94 Celica some retirement and I love it so far. It’s definitely not ‘fast’ but it’s quick enough off the line for me. Despite ordering/requesting the solar roof, it wasn’t available in my region (northeast/RI) when the time came which was a bummer but overall not a huge deal. My personal hot take is that EV battery tech isn’t quite there yet and it’s hard to argue with the convenience that 550-600 miles a tank affords.

  17. I’d definitely take one! Nice car. The only downsides seem like complexity of a car’s powertrain and the price. (compared to economy cars if they even still exist, lol)

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